The Science of Pleasure (AEI) In secular culture, pleasure is widely regarded as the supreme value, the goal for which one lives, and the justification for one’s labors. Although religions through the centuries have protested against pleasure as a distraction from spiritual goals, the voice of religion is now hesitant and ineffective, and pressure from consumer culture goes largely unresisted. But what exactly is pleasure?
In his recent book, How Pleasure Works: The New Science on Why We Like What We Like (Norton, June 2010), Paul Bloom, professor of psychology at Yale University, seeks to answer this question.
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